WHAT’S “NO SHADE” ABOUT?
We’re here to throw facts, not shade — and crack open a cold 0.0% No Shade can while we do it.
Because alcohol harm reduction isn't about perfection.
It’s about options, mindfulness, and (ideally) not texting your ex.
This September, we’re doubling down.
Did you know Recovery Month is every September?
We’re using this moment to shine a light — without the judgment — on the real stories, the real stats, and the real ways people are reducing harm and reclaiming their relationship with alcohol.
Whether you're in recovery, sober-curious, California sober, “just cutting back,” or literally just here for the taste — you belong in this convo.
We're not here to fix anyone. We're here to offer tools, not ultimatums.
To connect people with support, options, and resources — if and when they want them.
And if not?
You’re still invited to the party.
You just don’t have to wake up with your pants on inside out.
WHY A CAMPAIGN ABOUT ALCOHOL HARM REDUCTION?
Harm reduction isn’t about telling people not to drink. It’s about recognizing that:
Alcohol can have adverse effects on both mental and physical health—and for some, even a little can lead to a lot.
Despite its widespread use, alcohol harm reduction resources are often limited or not widely known. It’s not really a thing… yet. Our goal is to change that by elevating alternatives, reducing stigma, and expanding access to supportive tools—starting with the survey below.
Having 0.0% options alongside alcoholic beverages truly promotes choice—allowing people to decide what’s right for them without pressure or the need for explanation.
Harm reduction recognizes the full spectrum between active use and abstinence, valuing all steps toward safer and healthier decisions.
This is about radical choice, not rigid rules.
WHO’S THIS FOR?
- The “I’m just having one” crowd
- The “Actually, I’m good with water” people
- The person Googling “Is beer a food group?” at 3 AM
- The pregnant best friend who still wants to come out
- The friend who’s always been dry and doesn’t need a reason
- The Detoxer — flexing on removing toxins from their bod
- You. If you’ve ever felt weird turning down a drink, this is for you.
OUR PROMISE
No guilt.
No “shoulds.”
No assumptions about your choices.
Just cold, tasty, alcohol-free brew and good vibes.
Because we believe in progress, not perfection — and in making space at the table (or bar) for everyone.
Help Us Make History (and Get a *Free 4-Pack While You’re at It)
So here’s the deal:
Take the survey. *Get a free 4-pack of Ostrichized 0.0 No Shade. No strings, just a thank-you for helping build something that actually matters.
*Offer only valid at participating locations and while supplies last. See survey for more details.
Why?
September is National Recovery Month
and we’re using it to do more than raise awareness — we’re making some noise.
We’re launching a first-of-its-kind statewide survey
to explore how alcohol harm reduction and nonalcoholic beverages are being used as real tools for recovery, connection, and change.
This isn’t just a vibe. It’s data with a purpose.
Because if we want the world to take alcohol harm reduction seriously, we have to show the impact — straight from the people living it.
Want to help make it real?
Take the survey. Share your story. Let’s build the data that backs the movement.
*Free 4-pack available at participating locations and recovery organizations. Offer valid after proof of survey completion and fulfilling requirements at participating locations with an Ostrichized ambassador.
Not just here for the perks? Feel free to take the survey from the comfort of your home — and if you’d like to support the campaign, consider purchasing product directly through our website!
