No Shade means...
to celebrate inclusivity. Alcohol-free does not mean you sacrifice on craftsmanship or flavor or having fun. Ostri(chi)zed follows every step of the brewing process without fermentation. You could even say we are FREE from fermentation. We wanted to capture the complexity and flavors of authentic craft beer, without the alcohol. By blending tradition and innovation, we have created a truly revolutionary product. Ostri(chi)zed is A New Kind of Brew.
Hi, my name is Whitney and I'm the founder of Ostri(chi)zed. As a person in long-term recovery, I have been on a relentless pursuit to create a recovery-oriented future. A future where people who are most likely never drinking alcohol again, can be safe and welcomed around people who are still drinking alcohol. A future that really embraces letting YOU DO YOU.
A future where people who drink alcohol but aren't drinking alcohol for a reason or a season, have a beverage they can enjoy with the folks who aren't drinking alcohol for a lifetime. To create an adult beverage for an adult palate that allows people to seamlessly fit in, to belong, that allows them to be Free to Be™.
While I choose to identify as in recovery, there's a whole world of alcohol-free lifestyle choices and labels available! I wanted to create a truly inclusive product that embraces ALL OF THEM aka No Shade, all pathways, and meeting people where they are at.
In a way, we are all in recovery. Recovery from isolation. Recovery from polarization. And I know it's universal to at some point feel othered for being different - to feel ostracized. What if we included the folks most ostracized for not drinking alcohol? What if we recovered together?
Cheers,
Whitney
